Who We Are
About us
Our Journey
Bringing you the best of both worlds with EOS - where fitness meets style. Childhood best friends Sarah and Noura teamed up to create a brand that celebrates every twist and turn of your body's journey – whether it's the wild ride of growing up as a woman or embracing the fantastic chaos of motherhood.
Born in Dubai, EOS was founded on the belief that your body is a work of art, and Sarah and Noura are all about making sure you feel like a masterpiece.
our mission
Inclusivity at heart
At EOS, we’re all about inclusivity - and we’re serious about it. We embrace all sizes, shapes, and styles, the uniqueness and individuality of each person. Our collections are designed to empower women of all backgrounds, offering a diverse range of sizes, vibrant colors, and stylish designs. Because every woman deserves to feel confident and comfortable in her own skin, EOS is committed to creating fashion that fits and flatters every body.
Sustainability
Our commitment to sustainable fashion
Sustainability is at the core of everything we do. Our activewear is crafted from breathable, sustainable materials, including recycled nylon and fabrics with zero emissions. We're committed to reducing our environmental footprint by using eco-conscious materials and practices. We have plans to introduce programs that will help upcycle your old EOS clothes. We are here to make a positive impact while enjoying fashion that aligns with our values.
supportive
Our commitment to you
We understand that your activewear should be as versatile as your day. From energizing morning workouts to unwinding in the evening, our designs seamlessly transition with you because we believe in offering flexibility that fits your lifestyle.
We're here to support your path to wellness with activewear that's bold, vibrant, and fun—just like you. Fitness isn't just a routine, it's a celebration of life. Whether you're drawn to vibrant colors and bold designs, minimalist aesthetics, or a mix of everything, EOS empowers you to express yourself confidently. You deserve activewear that makes you feel as amazing as you are.
